About


Atomic Lures

Atomic Lures originally started as one of the innovators in the soft plastics market and have been coming to Australia for over 10 years. More recently, under the guidance of Frogleys Offshore, Atomic Lures has expanded to be a complete fishing lure company incorporating soft plastics, hard bodied lures, jig heads and the all new semi-hardz range.

Each component has been carefully designed and tested right here in Australia to ensure they meet stringent quality and performance guidelines with the range covering a wide variety of fishing styles and all products complimenting one another.

Atomic Hardz is the hard body collection and includes proven performers including the unbeatable Crank 38, available in mid and deep version, all the way through to surface lures such as the K9 and Pop 50. Each lure has been carefully designed and tested extensively to ensure it catches you fish. The bream tournament anglers are already aware of the fish catching ability of the Crank 38, but these lures are just as easy for beginners to fish. Product development is always ongoing, so expect this range of lures to grow rapidly.

Atomic Metalz is a collection of blade lures which are proven performers on bream and are a must have for tournament anglers. Able to be fished at any depth they are easy to cast and use for all angling abilities.

Atomic Plazos are a range of soft plastic baits covering paddle tails, bass grubs, jerk minnows and the innovative prong. The prong is a prawn-like offering which is effective on bream all the way through to snapper, coming in sizes up to four inches. Jerk Minnows are available in four lengths up to seven inches with the paddle tails up to 3 ΒΌ and bass grubs, five inches.

Atomic Seekerz are a new large range of Jig Heads to compliment the Atomic Plazos but can be used on any plastics. Comprising of 67 models to suit just about any purpose from finesse bream to cracking reef fish and hard pulling Snapper, Seekerz are built on quality Gamakatsu hooks making these the sharpest jig heads on the market. From size 2 to size 7/0 and weights from 1/24th to 1oz in hidden weight, standard wire and heavy wire and also Weighted EWG, there is jig head for just about anything.

The innovative semi-hardz is a new addition to the comprehensive Atomic lure products and is a soft body rigged through with wire. They are designed to sink evenly with an irresistible shimmy attracting any fish nearby. Currently available in 40 and 55mm lengths and proven on bream, bass and snapper already, research continues on new shapes and sizes which will be released in the future.

For anyone looking to delve into more lure fishing, the Atomic lure range is a complete tackle box and will ensure that you are getting the best quality in a matched lure range.